Maple's Closet · Business plan
50 kids feeding Maple by summer.
Maple's Closet picks your outfit for you. It is made for kids and teens, about 10 to 16, who love fashion but do not want to stand in front of the closet every morning.
One 50-kid month (estimate)
$50
Money in each month, about $50 from 50 kids (estimate)
$43.50
Profit
$11
To animals
All three are estimates. Profit is after card fees, and 25% of the profit goes to animals. Estimates are smart guesses, not facts. We check them once real people use the site.
A very friendly price.
- AclosetFree up to 100 items, then from $3.99 a month
- Stylebook$4.99 one time
- WheringFree, small extras from $0.99
Fiona's idea: Feed Maple
$1 = 30 days
- Maple gets 3 free picks a day.
- One $1 bag of dog food = 30 days of unlimited picks.
- The first month is free.
One thing to know about $1 payments.
Option A
30 days$1
Keep $1 for 30 days. Simple, but less money per payment.
The card fee eats about a third (estimate)
Option B
90 days$3
Sell 3 bags for $3 (90 days). The fee is about the same, so you keep much more.
The fee is about the same, so you keep much more (estimate)
The bars show how much of each payment is left after the card fee, using the usual rate of 2.9% plus 30 cents per payment (estimate).
From 10 kids to 200.
Small start
10 kids
- Money in
- about $10
- Card fees (estimate)
- about $1.30
- Website costs (estimate)
- $0
- Profit (estimate)
- about $8.70
- 25% to animalsestimate
- about $2
Growing
Summer goal50 kids
- Money in
- about $50
- Card fees (estimate)
- about $6.50
- Website costs (estimate)
- $0
- Profit (estimate)
- about $43.50
- 25% to animalsestimate
- about $11
Big
200 kids
- Money in
- about $200
- Card fees (estimate)
- about $26
- Website costs (estimate)
- $0 to $20
- Profit (estimate)
- about $154 to $174
- 25% to animalsestimate
- about $39 to $44
Each month. All numbers are estimates. Card fees use a usual rate of 2.9% plus 30 cents per payment (estimate).
One step at a time.
- 1This month10 friends
10 friends try Maple's Closet and save an outfit.
- 2Next monthFirst kid
A parent turns on real payments, and the first kid feeds Maple.
- 3By summer50 kids
50 kids feeding Maple, and the first gift to an animal charity.
Three ways in.
- 01
Friends first
The Send my outfit button lets friends see your looks and try the site.
- 02
5 ready posts
3 pictures and 2 short videos. A parent posts them, or says OK for Fiona to post.
- 03
The beach shoot
The pink beach shoot outfit came from Maple's Closet. Clothes and the cartoon only, never photos of Fiona.
25%
of all profit goes to charities that help dogs and animals.
Three choices.
- A
ASPCA
- B
Best Friends Animal Society
- C
Your local animal shelter
Built in already.
- Photos are of clothes only, never of you.
- First name only. No school, no address.
- Your closet saves on your own device. Nothing about you goes to a server.
- No real money moves until a parent sets it up with the Future Masters team.
Three OKs.
- 1Set up real payments with the Future Masters team (needed before anyone pays).
- 2Post the 5 pieces, or say OK for Fiona to post them.
- 3Say OK before Maple's Closet is shared outside friends and family.
Four picks.
- 1Your favorite beach look: 1, 2 or 3.
- 2Charity: A, B or C.
- 3Price: Option A ($1 for 30 days) or Option B ($3 for 90 days).
- 4Which post goes up first.
Next ideas.
- Fancy or everyday switch: Maple changes the vibe of an outfit.
- More photo shoot boards: casual city, fall cafe, audition day.
- Bigger outfit cards with clearer labels.
- Maple sees a photo and figures out the clothes by herself (needs a grown-up account and a staff OK).
